I Help Businesses Rank Higher & Drive More Traffic

Hey, my name is

joey
escopel

a dedicated SEO specialist with 10+ years of experience helping brands build organic visibility.

joey escopel seo specialist

Years of experience

10+

Average Traffic Growth

200%

 Websites Optimized

50+
onpage seo

Local SEO

99%
onpage seo

On-Page SEO

98%
offpage seo

Off-Page SEO

95%
technical seo

Technical SEO

98%
semantic seo

Semantic SEO

95%
generative engine optimization

GEO

92%

My Case studies

Discover real-world examples of how I’ve helped businesses grow online. Each case study highlights the strategies, execution, and results that made a measurable impact on visibility, rankings, and leads.

Heatmap report for the search term 'travel agent near me' dated August 12, 2025, showing a 100% ranking in the Google 3-Pack. The map displays a dense grid of green circles with the number '1', indicating top ranking positions across most locations in the highlighted area, with a few spots showing rankings of 2 or 3. Geographic coverage includes areas around Laurel, Maryland, with nearby landmarks such as DoubleTree by Hilton Hotel Laurel and Tipton Airport.

travel agency

GBP Management

Heatmap showing Google Maps rankings for “travel agency” around Myrtle Beach, SC, with strong #1–3 rankings in green and weaker rankings (#10–19) clustered near the coast.

travel agency

GBP Management

SEO report showing 236% impressions growth, 29% traffic increase, and 18% more keywords, with key takeaways and next steps for optimization.

Chimney and roofing

Holistic SEO Service

Heatmap showing Google Maps rankings for “insurance agent” around Canton, OH area, with most grid points ranked between #2 and #4 in green.

insurance agent

SEO & GBP Management

EducatioN & Experience

2000 – 2005

System technology institute – STI

BS in Comptuter Science.

2013

Seo specialist – personalinjurylawyerhomstead.com

  • Performed keyword research and optimized meta titles, descriptions, headers, and content.
  • Monitored rankings and traffic with Google Analytics (Universal) and Google Webmaster Tools.
  • Built backlinks through outreach, directory submissions, and guest blogging.
  • Managed on-page SEO: internal linking, keyword placement, and content updates.
  • Conducted technical checks for crawl errors, broken links, and XML sitemaps.
  • Supported site usability and basic mobile optimization.
2013

web-dev/seo specialist/self employed – yummypinay.com

  • Built and managed a niche content platform, mastering SEO, web development, and conversion-focused design
  • Developed full website stack: domain, hosting, CMS, and content deployment
  • Executed end-to-end SEO: keyword research, metadata optimization, internal linking, and content hierarchy
  • Implemented technical SEO: site speed, XML sitemaps, schema, and crawl optimization
  • Designed responsive, mobile-first pages and improved UX with data-driven insights
  • Gained hands-on experience through self-directed projects, testing, and continuous improvement
2019 – 2023

ecommerce seo/web manager – Poshycat.com

  • Built and managed a Shopify store, combining SEO strategy with e-commerce growth
  • Optimized site structure, product pages, and UX for higher visibility and conversions
  • Handled product uploads, collection management, and Shopify theme customization
  • Implemented keyword strategies, tracked performance, and improved site speed
  • Grew PoshyCat by blending creative branding with technical SEO and data-driven design
2023-2024

seo specialist/seo trainor – jeanius hub

  • Managed end-to-end SEO strategies: audits, keyword research, content optimization, and link building
  • Conducted training sessions on SEO fundamentals and advanced techniques (e.g., topical authority, mapping)
  • Equipped aspiring SEOs with practical, real-world skills to achieve measurable results
2024-2024

seo specialist – emergencydentalofnashville.com

  • Increased local organic visibility and patient leads through targeted SEO strategies
  • Conducted keyword research and optimized on-page elements (titles, meta, headers, internal links)
  • Executed local SEO: Google Business Profile optimization, citation building, NAP consistency
  • Improved site speed and applied technical SEO best practices for better performance
  • Performed audits and tracked results via Google Search Console, GA4, and SEO tools
  • Managed link-building and outreach to strengthen authority and rankings
2023-2024

self-employed/affiliate partner cannaworldmarket.com

  • Developed and scaled an affiliate website to promote CBD products, handling end-to-end SEO and revenue optimization.
  • Executed full SEO strategy: technical audits, keyword clustering, schema, internal linking, and content optimization.
  • Applied link building tactics, A/B testing, and CRO to boost affiliate sales.
  • Monitored metrics using analytics tools to improve visibility, conversions, and long-term growth.
2024-present

Seo specialist/freelancer

Provide SEO services including keyword research, on-page optimization, technical audits, and backlink strategies. Help businesses improve online visibility, organic traffic, and lead generation.

My services

01.

Local SEO

Boost visibility in your area with Google Business Profile optimization, local citations, and reviews.

02.

on-page seo

Optimize content, meta tags, and site structure to improve rankings and user experience.

03.

Technical seo

Enhance site speed, mobile performance, and crawlability for stronger search visibility.

04.

off-page seo

Build authority with quality backlinks, digital PR, and trusted external signals.

Need expert SEO support?

Let’s connect and plan the right SEO strategy for your project.

Contact Me
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